A new decade, a new cycle of the Chinese zodiac – and with that a whole new outlook on beauty. In celebration of the jubilant festival, beauty brands worldwide have redressed their most covetable products in red, gold and influences of the rat to ring in the Chinese New Year. In other words, it’s the same potent formulas that we’ve grown to adore, but now repackaged in a limited-edition version to fall in love with for the first time, and all over again.
shu uemura gets festive by repackaging some of their hero products in flaming red. The limited edition collection includes its Rouge Unlimited lipsticks (HK$230), Hard Formula brow pencils (HK$200) and our favourite Ultime8 Sublime Cleansing Oil (HK$870/340ml).
Though the formula has stayed the same for 39 years, SK-II’s Pitera Essence (HK$1,574/230ml) will see some change in its look to commemorate the holidays. Pop icon Mickey Mouse (performing the signature pat-pat application method) graces the facial treatment bottle to welcome the year of the rat, or should I say mouse.
The Ultimune (HK$1,050) bottle is a bit of a chameleon. Its unique shape has been the canvas for several designs. Quite naturally, we were expecting yet another fantastic artist collaboration for Chinese New Year, and here we have it – artist Hideki Inaba’s floral illustration in warm tones of reds, pinks, and gold.
A few of NARS’ cult classics are dressed in chromatic red with gold brushstrokes — the Light Reflecting Setting Powder (HK$370), Aqua Glow and Natural Radiant Cushion Compact (HK$410 for case and refill), Quad Eyeshadow Palette (HK$440) and the Afterglow Lip Balm (HK$250) to be exact.
While the Advanced Génefique series isn’t getting a face lift for the first time, it is doing more than it did before. Following the 2019 success, the well-known and well-loved eye serum (HK$645/20ml), eye cream (HK$520/15ml) and anti-aging serum (HK$1,555/100ml) are back in shiny red bottles this year, with the latter engraved with “2020” in the style of fireworks, held in a fitted case.
The Overnight Immortelle Reset Oil-in-Serum (HK$750/50ml) was first introduced in late 2018 and has been recognised not only for its wondrous effects, but by its ombre violet and golden bottle. For the new year, it adopts a new colourway of red and golden hues, topped with a gold chrome cap.
For the second year in a row now, Kiehl’s has commissioned artist Eirian Champan to illustrate the holidays on their products, including the Ultra Facial Cream (HK$530/125ml), Calendula Toner (HK$315/250ml) and Creamy Avocado Eye Treatment (HK$280/14ml). The whimsical work pays tribute to the zodiac with the special help of his character, Rock-It the Rat.
Fashion backstage skincare hero, the Magic Cream (HK$750/50ml), gets a holiday makeover. The Magic Cream remains in its luxurious clear jar, while the rose-gold lid is replaced with a festive red one and gold-tone logo. It was comes in an auspicious red giftbox, too.