Attracting a coterie of loyal devotees since its inception in 2005, Beyorg is Hong Kong’s premier purveyor of high-end organic beauty products from around the world. Its offerings encompass the very best of face, hair and body, mother- and baby care, and make-up products, as well as nail polish, essential oils and perfumes for sensitive and Asian skins.
Pioneering the organic beauty movement in this city, Beyorg has expanded its stable of painstakingly selected products free of sulphates, paragons and petrochemicals from a single brand in 2005 to more than 20 today. In this time, Beyorg has scoured the globe, selecting a combination of handmade and clinically proven organic options from countries that include Germany, Austria, Sweden, the US, the UK, New Zealand and Japan.
As first mover in this market, Beyorg’s ethos has remained entrenched in quality and education. Aware that more than 60 percent of what is put on the skin is absorbed into organs and the blood stream, the company not only offers a highly selective collection of products to its clients but has tailored facials and body treatments that enable a holistic organic lifestyle. Beyorg stays very close to its brands, understanding, for example, the way Susanne Kaufmann uses specific plant properties from the Bregenz forest in Austria to stimulate skin collagen, or how Amala’s custom distillation process preserves the properties of its plant ingredients.
And to enable it to continue spreading the message, Beyorg has also launched the Turn Organic campaign, which is accompanied by an annual tome of wisdom on organic skincare. Based on a belief that tailoring and individual choice are intrinsic to one’s relationship with beauty, each of Beyorg’s six stores in the city is unique. Common to all, however, is the use of earth tones and natural materials such as stone and warm woods, which help evoke an attractive and cosy atmosphere in each location.