The Korean swears by a 10-step skincare regime, while the Japanese does 11 steps. Such meticulous routine, all in the name of flawless skin that lasts for a lifetime. Who doesn’t dream to be forever young?
The obsession to appear forever 17 results in uncountable anti-aging products in the market. From 24K gold essence to pearl goodness, the competition to obtain the mythical fountain of youth is fierce.
Chanel decides to go a different way. The latest Blue Serum is dedicated to women who wish to “stay true to themselves”. The name derives from the Blue Zone theory, a concept used to measure the quality of life in areas where people live longer than normal. People who live in these places, including Sardinia in Italy and Okinawa in Japan, share four similar lifestyle traits. Those traits are balanced diet, regular physical activity, better stress management and close-knit social structure.
The Blue Zone phenomenon gets Chanel to do a further research on those who live a longer, healthier life. It turns out, they all have good:
- cellular energy
- cellular metabolism
- adaptation to cellular stress
- intercellular communication
What is Blue Serum made of?
Green coffee of Costa Rica, the olive of Sardinia and the lentisk of Greece, processed with avant-garde technologies to create powerful ingredients.
What does it do to the skin?
The potion improves skin youthfulness. After regular usage, the skin is smoother and firmer, while the complexion more even. The serum is compatible with any skincare.