Dually inspired by George Brummell and the Duke of Wellington (from who the store’s geographical location derives its name), The Beau is a refreshingly trad grooming concept, now a stone’s throw from LKF.
Taking up residence in the space formerly occupied by Attire House (the sartorial men’s outfitter will be moving to a digital-only platform later this year) The Beau is a premium addition to Hong Kong’s barbershop scene — as of late dominated by mid-tier chains and contemporised takes on the nostalgic Hong Kong salon. And while the latter camp are perfectly acceptable when you’re chasing a mid-week trim, The Beau Barbershop’s specialty is of a more elevated description. That’s apparent even before you set foot in the shop — tucked away inside Duke Wellington House, next to the equally comfortable confines of Bertie Cigars. “What we’re offering is in line with the finest English barbering tradition,” says Head Barber Roy Jeong. “But with a precision and attention to detail similar to what you’d expect in Korea, all within a refined ‘members club’ setting.”
As such, clients can expect a fastidious and unhurried grooming experience: the kind best enjoyed when one has sufficient time to spare (and a G&T in-hand). Along with his colleague Bia Kim, Jeong places a great deal of emphasis on the “consultative phase” of haircutting — taking care to consider each client’s lifestyle and physical particularities. From there, styling services hew largely old-school — think wet shaves (HK$490) or an especially pampering facial massage — with the occasional curveball thrown in. (A good example of this would be the ‘down-perm’ service (HK$250), a popular treatment in Korea that is designed to relax side hairs and improve its texture.)
Intriguingly, Ms. Kim’s addition to the team means that the Beau Barbershop is now able to offer ladies’ styling services — something that was previously off the table when the shop had been operating under the wider Attire House umbrella. That opens up the adorable (if somewhat saccharine) possibility for couples’ styling: with significant others able to book themselves in for a variety of colouring, repair, and texturing packages. Though the shop is open 10am-8pm, Tuesday-Saturday; advance bookings are essential for clients looking to take advantage of Kim’s experience in female hairstyling.
The Beau Barbershop, 4/F, Duke Wellington House, 14-24 Wellington Street, Central, Hong Kong, +852 2619 9007