Donald Chiu has been a makeup artist for 20 years now and a photographer for 14 years, though he doesn’t do both when on a shoot, except when he is working on his very own Popstar Cosmetics campaigns. He has worked on the faces of Milla Jovovich, Gong Li, Zhang Ziyi, Maggie Q, Anita Mui, Nicholas Tse and Wang Leehom, to namedrop just a few.
The set-up process took eight months, from conceptualisation to fruition. This is a tight collection of makeup essentials, so you can look like the star. There’s vegan and paraben-free matte lip colours; moisturising concealer; high-shine waterproof lip gloss; mousse eyeshadows of transparent colour pigment for layering; and a spray-on makeup remover.
Just why did he name it Popstar Cosmetics? He answers with a wide smile, “Why should the glamour of fashion ads elude those they sell products to? Why be the aspirational consumer targeted by those glossy ads when you can become the subject: not the envious groupie, but the popstar? That was my vision – what glows onscreen, should likewise be on your skin. And that is why I named it Popstar Cosmetics.”
We ask Donald Chiu more questions below:
How did you decide on these 5 items?
Women can never have enough lipsticks, and lipsticks are the easiest makeup product to sell online. Diamond Gloss was created because Asian women love their lips glossy. Mesmerise Mousse Eyeshadows were developed next to complement the Velvet Matt Liquid Lipsticks. The eyeshadows are very easy to blend and it can be use on top of the Velvet Matte Liquid Lipstick to create a different metallic look.
I created the concealers as many people around me have problems finding a concealer that suits them. It was either too dry or too thick, so I created an easy-to-blend product which offers good coverage. With all the makeup to play with, one should have an efficient and high-quality makeup remover that cleanses well and is not harsh on the skin. And thus, Star Oil was born.
Are there plans to add to the existing range?
Yes, eyeliners and pressed eyeshadows.
Will they be available in a brick-and-mortar store?
Yes, that’s our aim for 2018, in addition to pop-up stores. For example, products like concealers, many customers wish to try and sample the shades before buying them.
How long can the products last?
Most of our products have a two- to three-year shelf life depending on the item. When opened, it’s about 12 to 18 months.
Share three beauty tips using Popstar Cosmetics.
Number one would be: give your lips a gentle scrub before applying the Velvet Matte Liquid Lipsticks. You can use a lip scrub product or use your soft toothbrush to scrub the lip in a gentle, circular motion. Number two: apply Velvet Matte Liquid Lipstick on lip that is clean from any kind of lip product for best result. And three: for best results, wait till Velvet Matte Liquid Lipstick is completely dry before applying Diamond Gloss.
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