Canvas — a new-generation lifestyle brand connecting people with ideas, experiences and places — held the highly anticipated launch party of its Asia-wide membership programme, Canvas Belong, in Hong Kong at the end of January. The event was held at upscale French restaurant Maison ES, which was founded by chef Esther Sham, one of the first Canvas Citizens. Thailand will also get its own launch party in early February, while one for Singapore is slated for later this year.
The evening was an opportunity for Carl Gouw, Canvas’s Founder, to outline the concept behind the group. “Canvas strives to be a multi-layered platform for global citizens to gather and connect through the common interest of creating meaningful experiences,” he said. “We are excited to welcome you all to join the Canvas journey. Through our exclusive cultural initiatives, we hope to spread our vision to discerning creative individuals and travellers in Asia and worldwide.”
At the launch event, guests also got to learn about the many services the lifestyle brand offers through a series of videos from Canvas Ambassadors, including chef Sham, Bryant Lu, James Chau and Dickson Yewn. Meanwhile, Hong Kong-based sand painter Ma Chai entertained those assembled with his art, helping to illustrate the cultural initiatives that are part of Canvas’s mission statement.
The evening was attended by a virtual who’s who of movers and shakers from around the region. Among them were Sham’s husband Sunny Tan, Executive Director of Luen Thai; Ray Ng, founder of club Volar; Kent Cheung, founder of Elite Swim and Hong Kong record-holding swimmer;Denise Lau of colourliving; Marc Convery, founder of Strength Labaoratory; and Ted Lo, LED artist.
The highlight of the evening was a raffle and presentation by Joshua Ng, Canvas Belong Co-founder and Canvas COO, in which he announced that the first 300 Citizens to join Canvas Belong will have the chance to win ownership of a studio apartment at the Canvas Place Hua Hin – Kuiburi residences in Thailand, among other great prizes such as a nine-day cruise on Crystal Symphony.
There are three main facets to Canvas’s lifestyle approach: Canvas Place, its hospitality and real-estate arm; Blank Canvas, a platform for creatives to come together and interact; and Canvas Belong the aforementioned membership programme. Canvas Place comprises two resorts, one in Hua Hin and another in Bali. (A third Canvas Place residences in Bangkok will open this year.) Both offer upscale, bespoke experiences that are tailor-made to match their unique cultural surroundings.
Other benefits of Canvas Belong membership include curated experiences; meetings with influential figures from the world of business, art, design and sport including Sharan Valiram of retail giant Valiram Group and third-generation Italian jeweller Andrea Buccellati; one-on-one sessions with life coaches; and lifestyle and wellness offerings in Hong Kong, Shanghai, Singapore, Jakarta and Bangkok, including a dating package from Lunch Actually. To find out more about becoming a Canvas Belong member, click here.
This story is presented by Canvas.