In Thursday morning on March 22, 2018, Hermès invited the press to take a tour into the newly renovated boutique in Pacific Place Jakarta. Exceptionally available in Jakarta, the boutique feels more authentic with Indonesia’s heritage by incorporating rattan, a traditional Indonesian woven material, framing by cherry wood behind its existing glass façade. Created by RDAI, the Parisian architectural agency under the artistic direction of Denis Mintel, the refurbished store features a palette of the surrounding colours of nature such as rattans in beige, yellow and saffron notes, as well as soft green tones.
To the left of the entrance, a wicker panel divides the store into two parts, and runs from floor to ceiling. Other panels in rattan with three types of weaving divide the spaces, allowing privacy while elegantly staging the Hermès objects. Past the entrance, the visitor is led to a discovery of Hermès’ craftsmanship and exceptional know-how, with perfume displays on both sides of the door, and watch and fashion jewellery departments in front of a large area dedicated to silk. The exploration continues to a space dedicated to the women’s universe, showcasing the ready-to-wear collections and accessories including shoes, hats, and belts. On the left, visitors are invited to discover the world of leather, encompassing the equestrian universe, with a large space entrusted to the home universe and men’s ready-to-wear standing opposite. The atmosphere of this new store is that of an intimate and welcoming home allowing guests to fully experience the sixteen métiers of Hermès.
A family-owned company, Hermès is managed by Executive Chairman Axel Dumas, and its artistic direction is led by Pierre-Alexis Dumas, both sixth-generation family members. For the re-opening boutique, Hermès is having their exhibition called Hermès Héritage, with Rouges Hermès theme. Why red? Bruno Gaudichon, curator of “La Piscine” museum of art and industry in Roubaix, France and of Rouges Hermès says, “It was chosen by Pierre-Alexis Dumas. Deep red is one of Hermès Héritage. It was first used in the 1920’s when Émile Hermès made a friend with the owner of Combe tannery and created the emblematic deep red colour which resonates with myriad of hues.” The exhibition features not only leather goods, but also clothing and home accessories.
The exhibition is officially opens from March 22 – April 22. Make sure you get to see the whole collection of Hermès Héritage at Pacific Place Jakarta!