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Kev Yiu

Kev Yiu

Fashion designer

What’s one thing not a lot of people know about you?
People think I am a quiet and calm person, fitting the stereotype of a gown designer, but when I’m not in a suit for shows and events I’m actually a bit of a joker. Although some might think I have to maintain a mature image, I also feel that feeding your inner child is important for creativity.

Did you always want to be a fashion designer?
Being a gown designer was always one of my dreams. Having a little sister to model my paper dresses and having mini fashion shows at home are some of my fondest childhood memories.

What was your first big break?
When I quit my day job and started as a one-man brand, where I did everything from design to production. I worked for six months non-stop but finally got all the products delivered to the consignment stores. And my creations were well received by local celebrities.

What was the biggest challenge you faced in your career?
Managing a business can be challenging. Striking a balance between creative freedom and what the market demands can be very difficult at times.

Whom do you look up to and why?
Anna Bessonova has always been my idol. She’s a rhythmic gymnast from Ukraine who competed for over 10 years and eventually broke Russian’s domination of the sport, earning herself a world championship title. Ukraine didn’t have either the facilities or financial support, but with her strong mind and beautiful performances she overcame everything and achieved her goals. Likewise, in Hong Kong we fashion designers might not have as much support as designers in other countries, but as long as we have faith in ourselves and make sure every piece we create is our best, good things might happen when the opportunity arrives.

What does it take to succeed in your line of work?
Self-belief and embracing your own aesthetic. We should accept our individuality and let it develop, rather than wanting to be someone else.

What are you most proud of?
My persistence. When I set a goal I’ll do whatever it takes to achieve it. I understand this can be an obstacle to my career but without this personality I wouldn’t be where I am now. We only live once, so why not try our best as long as it doesn’t harm others?

What advice would you offer aspiring designers?
Just be yourself and always remind yourself why you wanted to be a fashion designer.