In a film collaboration that signals award-winning director Park Chan Wook’s first foray into the fashion world, Ermenegildo Zegna introduces what it believes to be the future of men’s fashion
Bringing together an eclectic mix of international talents, Ermenegildo Zegna’s cross-cultural film A Rose Reborn introduces the world to what it calls the “new leadership generation”: a generation of men who inspire, influence and lead; men with a developed sense of social responsibility who contribute to charity and to society; men aware of and at ease in their environment; stylish, successful global travellers who confidently assert their personal style.
Known for his visually alluring style, unique storytelling and visual sensibility in films such as Oldboy and Stoker, Park Chan Wook worked with scriptwriters Ayako Fujitani (Ritual, The Doors) from Japan and Chung Chung Hoon (Slow Slow Quick Quick) from South Korea to create the story, which features Asian star Daniel Wu (Blood Brothers) and British actor Jack Huston (American Hustle). British composer Clint Mansell
(Black Swan) created the music, while Argentinean cinematographer Natasha Braier (winner of the Golden Bear Berlinale for The Milk of Sorrow) shot the film, which features scenes from various cities such as London and Shanghai. Creative direction was handled by Head of Design Stefano Pilati, who personally designed the wardrobes for the two main characters from the fashion-forward Couture collection which introduces the “Broken Suit”. This modern interpretation of masculine attire was inspired by Pilati’s belief that mixing a jacket from one suit with the trousers of another in perfectly matching shades is the height of chic. It allows for the combining of different personalities in an aesthetic that is both formal and unique through a mix of textures and patterns.
Through this stylishly arresting cinematic piece, Ermenegildo Zegna and Park explore the potential for greater social awareness under a new generation of leaders. The film blends Eastern and Western cultures, with Park’s skilful use of light and imagery weaved into the premise. The tale tells of two cultures that meet and come together to launch a project. Themes that run throughout include harmony and balance, the cycle of life and heritage and craftsmanship.
The film is divided into segments; with the first three episodes already live online and the finale scheduled to premiere during the closing event of Shanghai Fashion Week on October 22, 2014. It will also play at the Busan International Film Festival and the Festival Internazionale del Film di Roma, where it will be screened in its entirety both times.
Watch the full movie at www.arose-reborn.com
+Prestige Hong Kong