Gabrielle Chanel’s vision of how a modern woman should live and express herself extended beyond her devotion to fashion, accessories and perfume. The complexion, as it turns out, was on her mind as early as 1927, when she created her very first skincare line to preserve and maintain the skin’s natural beauty, for how would one live freely, if not holistically, healthily and with self-confidence?
To introduce a holistic beauty vision, Chanel debuted a body oil into its line in 1929, so women could include, in their beauty routines, something that could soothe the skin and soul, bringing the luxury skincare experience to the next level. There was never doubt that Mademoiselle Chanel was a visionary for her time, and her avant-garde approach to timeless style lives on to this day.
The Sublimage line debuted with skincare in 2006, enriched with powerful active ingredients derived from vanilla planifolia. This year, the launch of Sublimage La Crème Corps et Décolleté introduced the premium skincare formulation into its body cream, extending the sensory experience to the body, while the signature Le Crème is also available in a new form, Sublimage Le Baume, that can be used as an intensive anti-ageing skincare treatment or even a mask.
The Sublimage La Crème Corps et Décolleté body cream is formulated so its texture transforms when applied to the skin, going from rich and enveloping on the first touch to a surprising regenerative freshness on further contact. The velvety cream is perfect for massages. Containing a high concentration of natural butters and oils, with micro-pearls that instantly brighten the skin, the formula is rich, yet easily absorbed by the skin, leaving it feeling fresh and deeply nourished at the same time.
More than just a fleeting buzzword, the need for self-care has revolutionised an entire generation to embrace setting aside invaluable time to recharge and rebalance one’s body and mind. Looking after your body while giving yourself some time to let go was the goal of the application technique developed by Chanel for Sublimage La Crème Corps et Décolleté.
The ritual calls for twice-daily application, once in the morning on clean, dry skin to nourish and protect, and once in the evening to fully experience its comforting, regenerating effect. Chanel’s experts recommend the below four tips for visible, lasting results:
One, use your thumb and index finger to perform a series of deep, invigorating pinching movements on any areas of the body lacking firmness, which will help maximise the penetration of the cream’s active ingredients.
Two, warm up the product in your hands and apply the cream to the neck, décolleté and chest.
Three, move to other parts of the body, including the stomach, hips and buttocks, rubbing in a circular motion. Massage the legs and feet using smooth upward strokes then perform the same movements on the arms, paying special attention to the elbows.
Four, prolong the moment of total relaxation by applying light pressure to the driest areas of your body with the palms of your hands, which will help soothe and comfort the skin.
Those looking to be completely pampered can also book an appointment with Chanel Privé, Chanel’s dedicated space for beauty treatments that allows women a break in their active day.
As Chanel’s most luxurious and premium line, Sublimage does wonders for the skin, with the same skincare formulation applied to its newly launched body cream. Sublimage is the quintessence of Chanel Research’s expertise and embodies this holistic view from its founder. The story began in 1995, when Chanel researchers discovered the potent anti-ageing properties of vanilla planifolia, and established the maison’s first open-sky laboratory on the island in Madagascar in 2002 to cultivate and develop this magical ingredient. Every part of the plant is utilised: the fresh flowers, obtained between October and November, protect the skin from oxidative stress. The immature fruit, which forms in May, boosts skin regeneration. The fruit, which matures between June and August, is harvested to make Intense Vanilla Water, which combats free radicals and prevents the degradation of collagen and elastin fibres. The planifolia PFA also stimulates regeneration.