There’s much to be said for for trans-seasonal style, and while trends come and go, the current movement is towards sustainable style – where clothes last longer and stay relevant for more than a few quick seasons. Giorgio Armani has been on the bandwagon for some time. Their New Normal capsule collection started in 2015, featuring a range of permanent offerings of timeless pieces and styles, available in stores around the world and online. These pieces can be bought at any time of the year, with outfits that capture the essence of the Giorgio Armani brand through a careful balance of shapes and materials that form a wardrobe with lasting elegance. Sleek fitted shirts and trousers are comfortable and smart enough for home or office. Silhouettes are nonchalant yet flattering.
These are pieces in a tightly edited yet versatile palette of greys, blacks, earthy tones, beige, navy and accents of ox blood red accessories that can be worn layered or stripped down to basics. The La Prima bag, super slick and pure in its lines and construction, emerges as a central series to the New Normal line.The soft tone-on-tone wrap dress, ankle boots and contrasting black and white scarf is one of our favourite looks. There’s the cosy grey cashmere, fringed scarf skirts, and for winter, enveloping luxurious knitwear, big soft scarves and fluid long coats. Exquisite fabrics like twill, silk sablé, tweed and pure cashmere cloth are gorgeous to see and touch. Belts and bags with trim details, and low-heeled classic footwear styles complete the look. A modern revisiting of fashion classicism, the Italian label’s timeless fashion is for the ages – and a nod to Giorgio Armani’s own style ethos.