There’s nothing quite like finding the perfect engagement ring for the perfect partner, but Graff is excellent at this. There’s also nothing quite like finding a genuine love story to front a bridal campaign, but Graff miraculously delivers.
Graff’s high jewellery muse, supermodel Grace Elizabeth and her real-life husband, German footballer Nicolas Krause married in secret two years ago. In the midst of the pandemic, the duo chose to have a private ceremony with just two witnesses. Now, with Graff’s latest campaign, the duo are sharing their wedding bliss with the world as protagonists of their own love story – white dress, bridal jewels, walking down the aisle and all.
To celebrate this real-life love story, Graff is also revisiting its Promise setting and reimagining the timeless design. The Promise setting has long been Graff’s most enduring and popular engagement ring, a three-diamond design that sees the centre stone flanked by two smaller, but no less brilliant, diamonds. The challenge faced by Graff’s artisans was to ensure the same balance and proportions of the three diamonds when viewed from above while enhancing the architecture beneath to create a modern variation of the classic design.
The new Promise ring, refined by Workshop Manager Sam Sherry using CAD, sees the precious metal setting minimised, allowing for a seamless flow between the shank, shoulders and centre stones. The new silhouette brings above a soft tulip shape and a dropped top bezel, and is beautiful to look at from all directions.
‘With our incredible team of skilled artisans, coupled with the latest, highly technical design software, we are constantly looking for new ways to develop our bridal offering, whether it is conceiving new bridal jewels or enhancing a classic like the Promise setting,’ says CEO Francois Graff. ‘The new campaign shines a light on the incredible array of engagement rings and bridal jewels available at Graff, which are such an important part of our DNA.’
Just as they did in 1960 when Laurence Graff OBE first founded the House of Graff, engagement rings remain at the core of Graff’s offering. The highly personal and emotional purchase has been one of the biggest inspirations within the Graff family, who is devoted to selecting the best diamonds for more than 60 years. Graff has a unique approach to selecting diamonds; passed down through the generations, each stone is assessed by a member of the family, who is attuned to focus on the diamond’s character, artistry and energy, combined with its radiant beauty.
When you choose Graff, you’re safe in the knowledge that all their designs pass the Graff family’s “diamond first” vision: spectacular and unique jewellery set with only the most beautiful stones. And that’s a promise we’re happy to make.
Discover the Graff Bridal collection here, or plan a visit to the Central Flagship by calling +852 3125 1580.