Intensity, passion, emotion — much is held in the simple act of the gaze, and that is exactly what La Prairie has sought to deconstruct in the years spent researching its latest eye product. What makes a gaze so powerful, and how, as an expert in science and beauty, could La Prairie support the windows of our souls?
After all, the eye area boasts some 22 muscles, which work in tandem to showcase our complex emotions — blinking alone happens an average of 10,000 times a day, and that doesn’t count the ways in which our eyes work to exhibit joy or heartbreak, anger or excitement. But this delicate area is the first to show signs of ageing, from the havoc that gravity wrecks on the upper and lower lids to loss of elasticity, fine lines and more.
La Prairie has long been known for its superlative eye products, and Skin Caviar Eye Lift is the latest to join the suite. This serum seeks to open the eye area, lifting but also firming through the use of two distinct and effective formulas, enriched with the latest caviar incarnation, Caviar Premier, and La Prairie’s Exclusive Cellular Complex. One pump activates both meads, one that is encapsulated in precious caviar beads, the other an emulsion, bringing them together in a blend that melts into the skin and tightens the area immediately. Over time, the eyes appear more open, the eye contour and brows appear redefined, while undereye circles, puffiness and even crow’s feet fade away. The eyes, no longer heavy with the effects of time, are free to shine bright with emotion.
It starts with a simple daily ritual: one pump of the Skin Caviar Eye Lift, dotted along the eyelid crease from the inner corner to the outer. Finish with Skin Caviar Luxe Eye Cream to end a ritual that will have your eyes transformed as the days go by. Skin Caviar Luxe Eye Cream and Skin Caviar Eye Lift work together synergistically to bring the lifting and firming benefits to a maximum, improving and correcting with use.
To celebrate the launch of the Skin Caviar innovation range, La Prairie had invited celebrated Michelin star chef Vicky Cheng of VEA Restaurant and Lounge to curate a dinner menu highlighting the key ingredient, caviar. Chef Vicky’s creations mirrored the ethos of the brand’s quest for innovation and premium quality ingredients. The launch event introduced La Prairie’s latest release while exploring the new realms of caviar as both an ingredient in luxury skincare and fine dining dishes. Twenty of the brand’s friends and city’s most influential socialites, including the likes off Elly Lam, Feiping Chang, Josephine Chiu, Joanna Lai, Victoria Tang-Owen amongst others were the first to try out the Skin Caviar Eye Lift at the exclusive dinner.
For more information, visit LaPrairie.com.