In December 2016, HSBC Singapore created a new wealth management business in Asia for the high-net worth individuals. Called HSBC Jade, this new wealth management service allows esteemed clients privileged access to the world’s most coveted experiences.
A recent HSBC research shows that Singapore has the highest proportion (along with France) of salaried millionaires in the world. HSBC Jade, together with its Premier International clients, incidentally makes up more than 50 percent of HSBC’s retail banking affluent Singapore-based clients, many of whom have global business or connections overseas in ASEAN, China, Hong Kong, United Arab Emirates as well as the non-resident Indian segment.
To better facilitate its clients’ need for international banking support, HSBC Jade recently launched the Jade Passport. This new initiative offers HSBC Jade’s clients from China, Hong Kong and Singapore smooth access to exclusive services including the use of its Jade Centre and other banking services in these countries.
Besides having the largest proportions of “salaried millionaires,” the study also reveals that many of them value self-enrichment over wealth accumulation.
What this means is, high-net worth clients now place their focus on living purposefully, spending quality time and enjoying unique experiences with family; they also believe in giving back to society.
To support its clients’ pursuit of living fulfilling lives, HSBC worked with a team of partners and launched The Enrich List, a portfolio of 50 unique global experiences with a focus on self-discovery and personal growth, specially curated by a panel of experts and bespoke experience planners.
Ms Alice Fok, Head of Customer Propositions and Marketing, HSBC Bank (Singapore) explained: “Jade Passport was created to facilitate seamless access to our banking services in the key Asia cities where we see a lot of cross markets activities, while the Enrich List aims to be a source of inspiration for them to live a more purposeful life.”
“Our research points to Singaporeans becoming more comfortable with their economic status. They are starting to shift their primary pursuit from material wealth to other more altruistic experiences which impacts the way they spend and invest. Jade Passport and The Enrich List were developed to respond to this shift.”
Based on four fundamental pillars — Curated Adventures, Ultimate Wellbeing, A Purposeful Life and Game Changers — the 50 experiences are meant to inspire and enrich lives.
On November 26, The Enrich list was unveiled to HSBC Jade clients at Valerie Boffy’s black-and-white colonial bungalow. Boffy is also the sixth French woman to climb Mount Everest, making her a game-changer in her own right.
One of the The Enrich List’s experiences takes on Christopher Kong’s concept of thoughtful dining. Kong is the chef-owner of Dearborn, a Singapore-based modern American supper club that uses regional produce with a focus on minimal waste and sustainable seafood. Together with Mandarin Oriental Hotel, they created a special menu that aimed to evoke mindful eating.
And what’s a meal without some delicious tipples? Inspired by A Special Supper, guests were served specially designed cocktails, featuring Da Vinci’s most famous painting — Mona Lisa and The Vitruvian Man.
Other highlights of the Singapore edition of The Enrich List include a special one-off ondeh ondeh created by Edmond Wong of Kim Choo Kueh Chang. In collaboration with Lim Tian Wee of Ujong Gourmet, the duo challenged palates with gourmet home-made jam and artisan cheeses, as well as Nonya dumplings.
For those hankering for some outdoor adventures, Simon Wong of social enterprise Triquetra took HSBC Jade clients for a spin in a vintage Vespa sidecar.
Celebrity wellness instructor Denise Keller was also on hand to guide HSBC Jade clients who want to empower, enhance and expand their well-being through her Pranayama breathing exercises.
More than just an evening to mark the launch of The Enrich List in Singapore, it was also a testament to HSBC Jade’s commitment to ensure that exclusive access to unique experiences are available for every high-net worth client.
Find out more about HSBC Jade’s Enrich List here.
Photos provided by HSBC Jade.
The launch was organised by Pernickety Events.