La Prairie’s Platinum Rare Haute-Rejuvenation gets a little rejuvenation itself, with a new formula and packaging that make the best skincare even better.
La Prairie has long been recognised as one of the most premium labels in the beauty industry, and the Platinum Rare line represents the pinnacle of its collections, consolidating the best of its research and technology to create rarefied balms and elixirs that constitute modern miracles.
La Prairie’s Platinum Rare Haute-Rejuvenation takes inspiration from the namesake sought-after precious metal, enabling skin to be as if suspended in time, thanks to groundbreaking rejuvenation technologies developed at the Clinique La Prairie in Montreux, Switzerland, the home of the brand.
Beyond a feat of science, Platinum Rare Haute-Rejuvenation is a true expression of the house’s savoir-faire, created as artfully as a delicate piece of couture, but infused with cutting-edge innovation and technology that are able to awaken the skin’s natural process of rejuvenation.
Identifying five key processes that activate the skin’s healing powers, La Prairie has created a product that triggers the body to begin a loop of rejuvenation that addresses all layers of the skin, fighting signs of ageing on all fronts.
This formula is improved on a continuous basis, and the version released in 2020 combines the patented Exclusive Cellular Complex with a new Platinum Multi-Peptide, a complex of three separate peptides that tag along with spherical platinum particles to awaken cellular renewal. Beyond spurring the production of collagen, the new ingredients strengthen the skin barrier, improve moisture balance and enhance cellular longevity.
An elevated sensorial experience, elegant packaging and product efficacy are three pillars of equal importance and excellence that are unified in Platinum Rare Haute-Rejuvenation, and so an update in formula has been necessarily accompanied by a revision of the vessels in which these precious creams are held.
The relaxing amethyst shade that signifies the Platinum Rare collection has been retained, with luxurious platinum-toned detailing added that decorates the pipettes and pump buttons, a visual recollection of the eponymous noble metal. Platinum boxes encase each item, echoing the reverence given to haute joaillerie items.
Each time the products are applied, whether it is the Night Elixir, Eye Cream or any other part of this winning line-up, it is a reminder to dedicate time to self-care rituals, and to give your skin nothing but the very best.