It’s no surprise that when it comes to skincare, roses have been caught on as a luxury ingredient to provide the skin with high levels of antioxidants, moisture and resistance to combat inflammation.
For 18 years, Dior Science has been exploring the area of inflamm’aging, an ensemble of micro-inflammations produced by cells when the skin needs to defend itself against daily stressors. Submitted to this silent, permanent and insidious inflammation, the skin is affected from the epidermis, to the heart of the dermis. Cellular renewal slows down, wrinkles and pigmentation spots appear – all the signs of aging are amplified.
Introducing the star ingredient of Dior’s Prestige La Crème: Rose de Granville, a mythical wild flower that was discovered on the cliffs of Normandy. Test protocols suggested that the Rose de Granville demonstrated a capacity of resistance greatly superior to that of a classical rose. Watch the video below to understand the power of such Dior Prestige myth.
Cultivated in a dedicated Dior Garden in France, the Rose de Granville grows in an open field without fertiliser, pesticides or herbicides.
At the heart of Prestige skincare, Rose de Granville is the secret to its inflamm’aging formulas. Today, Dior Science has gone one step further and made a new breakthrough. Infused in Dior Prestige La Crème, the Rose de Granville extract inhibits the Macrophage Migration Inhibitory Factor (MIF), a look-out for inflammation, by 50%, helping cells to increase resistance and fight the effects of micro-inflammations.
Want to maximise the effects? Prep the skin with La Micro-Huile de Rose enriched with more than 20 micronuritrients essentials from Rose de Granville prior to applying the La Crème with the Cryo-Modeling Duo applicators to boost sensoriality through massaging and contouring.