First unveiled by Virgil Abloh, the artistic director of LV’s menswear collection (and the founder of his own label, Off-White), during Louis Vuitton’s Fall-Winter 2021 showcase – the Felt Line is a true testament to the House’s dedication to sustainable development.
The line features one ready-to-wear long coat and three iconic leather goods: a Keepall, a Keepall XS and a Soft Trunk, all conceptualised by Abloh.
Taking inspiration from ‘moving blankets’, each piece is functional, protective, and designed for on-the-go. The commitment to sustainability creates an interesting challenge and the collection rises to it.
A combination of 43% certified organic cotton (the highest standard) and 20% recycled wool, the innovative textile used as the main material of the pieces lovingly lends an unpredictable edge to the light and practical leather goods.
Each product features a monogram pattern that seems to appear and disappear, the result of a lurex thread tufting. The lining is 100% recycled polyester, upcycled from the House’s existing stock to really maximise the use of already existing material and limit the need for excess production. The chains and corners are 70% recycled plastic, with a multicolour effect that reflects its jacquard chromatic aspect. The strap and handles are premium LWG-certified leather.
To add to the charm, a signature initially conceived by Abloh on a leather patch, also from the House’s existing stocks, is present on each piece.
Louis Vuitton’s sustainable development plan “Our Committed Journey” aims to have 100% of its products created through eco-conception by 2025.