Ralph Lauren is celebrating its sixteenth year as the Official Outfitter of The Championships, Wimbledon with a global photograph and film campaign, a series of digital immersions and a capsule collection.
The oldest, most prestigious tennis tournament in the world, The Championships, Wimbledon brings to mind a sense of heritage, elegance, and sportsmanship – making its enduring partnership with luxury brand Ralph Lauren the perfect fit.
Ralph Lauren, Wimbledon, and The All England Lawn Tennis Club (AELTC) have joined hands to launch a global campaign featuring beautiful portraits and films with a cast of world-class athletes to celebrate. As the location of the only Grand Slam tennis event still held on grass, The All England Lawn Tennis Club provides a history-steeped backdrop for the cast to discuss sportsmanship and the values behind it.
The first designer in the history of The Championships to partner with The All England Lawn Tennis Club (AELTC), Ralph Lauren has been outfitting all Wimbledon on-court officials for 16 years – bringing us the classic uniforms of navy blazers and polos, cream-coloured trousers, sporty skirts and shorts; all accented in the Club’s official colours of purple and green. And in continuation of its support to AELTC’s commitment to having a positive environmental impact by 2030, Ralph Lauren’s all persons uniforms will be made from yarn derived from recycled plastic bottles.
Coming from diverse sporting fields, the campaign’s cast includes professional rugby player Maro Itoje, principal dancer at The Royal Ballet Francesca Hayward, Tottenham Hotspurs and South Korean football player Son Heung-Min, British Women’s surfing champion Lucy Campbell, and G2 E-Sports League of Legends Player Rekkles.
And, with the involvement of Rekkles in the campaign, this will be the first time a luxury fashion brand has partnered with global esports brand G2.
To celebrate, the ground and mezzanine floor of Ralph Lauren’s Landmark Prince flagship store will display screens playing tennis matches. Enjoy watching and also play a tennis-inspired game to win souvenirs.
You can also join in from the comfort of your home by catching styling sessions, sports quizzes and match reviews, and a musical performance on live streaming service Twitch (on July 9, 5pm GMT) and by using the bespoke Instagram filter (transporting you to a Wimbledon-themed garden party, complete with whimsical florals, gentle music and clinking glasses).
Ralph Lauren offers an off-court commemorative apparel collection for men, women and children – and will donate 20% of the net purchase price of its Wimbledon 2021 capsule collection sold online and in-store in Europe* to the Wimbledon Foundation, the charity of The All England Lawn Tennis Club (AELTC) and The Championships.