CHOW TAI FOOK has unveiled its fifth high-jewellery collection, entitled Le Labyrinthe Artistique. Twenty-two jewellery sets were put up for auction in the Grand Ballroom of the Grand Hyatt Hong Kong at an invitation-only gathering of more than 400 VIP guests drawn from around the world. Prior to this, some of the jewellery had been shown in other cities across the globe, including Las Vegas, Beijing, Singapore and Taipei.
Adrian Cheng, Chow Tai Fook’s executive director, was characteristically enthusiastic about the showcase event: “We seek constantly to elevate our high-jewellery series to new heights,” he said. “With our wealth of experience in design, materials selection and craftsmanship, we have channelled our distinct aesthetic into each unique piece, which we are showcasing at this exclusive customer event, offering a platform for sharing with our customers our very ethos as a jeweller: the relentless pursuit of perfection.”
When entering the venue, guests experienced a labyrinth of abstract art, dazzling colours and patterns in a nod to the artistic inspiration behind the collection – the great abstract artists of the modern period such as Wassily Kandinsky and Piet Mondrian. These giants of modern art turned traditional artistic values on their head, and redefined the way in which we view and interpret not only modern works but also the world around us.
“This year, with Le Labyrinthe Artistique, we have distilled the very essence of these artists’ works and given them new form through our unique interpretation and exceptional craftsmanship,” added Cheng.
The event commenced with a catwalk show where 24 models sported pieces from the collection, giving the assembled guests an up-close and personal view of the treasures of Le Labyrinthe Artistique. The auction itself drew immense interest from around the world: not all bidders were in the room, many of them placing their bids by phone, adding to the atmosphere of excitement at what was already a highly anticipated event. The evening drew to a close with the successful bidders taking their highly prized jewellery home with them, departing the labyrinth with an even greater sense of wonder than when they entered.