There’s no limits to Kanye West’s big aspirations: From his music and record label to his fashion line Yeezy to creative agency Donda to his expanding family with wife Kim Kardashian, the rapper has a lot going on. Now, there’s news that Kanye’s has a new fashion line he’s been working on.
It’s been rumoured that the musician and designer is planning on launching a new clothing label since recently registering for the brand name Sunday Service, which was trademarked last week. Kanye’s intellectual holding company, Mascotte Holdings Inc., has just filed for Sunday Service to include bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops.
The name Sunday Service references Kanye’s weekly worship gatherings, where he assembles a choir to sing gospel renditions of his music. The concept began earlier this year and was made popular through music festival Coachella. The weekly event has been attended by a number of high-profile celebrity friends of Kanye’s: the whole Kardashian-Jenner clan, Katy Perry, Orlando Bloom, Chance the Rapper, Diplo, Jaden Smith and Courtney Love, amongst others.
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COACHELLA 2019. Sunday Service was so special to experience here at Coachella especially for my first time here! Kanye started Sunday Service for healing for himself and his close friends and family. He had this vision of starting a church for few years and it was magical seeing everyone else get to experience it. I’m so proud of you babe for doing exactly whats in your heart. The choir and band work so hard and have so much fun! It’s so inspiring to watch. Thank you to everyone who woke up early to spend Easter Sunday with us. It’s a memory we will cherish forever. ✨ 📷 @JimJoe @LiamMacRae
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The decision to expand his empire is likely the result of his retail success at Coachella during Easter Sunday service, when Kanye’s merchandise sold out quickly and went viral on the Internet. Each piece of clothing (including T-shirts, hoodies, sweatpants and ponchos) from the Coachella collection had a religious-themed message embroidered on it. Accordingly, the Sunday Service line is also expected to feature the same meaningful messages.
The new fashion line has piqued a lot of interest already, especially given the strong interest in Yeezy. Kanye’s fashion industry experience over the years has got him multiple shows at New York Fashion Week, which made him a celebrity label to take seriously. There’s no word yet on when Kanye’s new collection will drop, but whenever that is, we know it’s going to be a success.