Once upon a time, Designer Christian Dior walked by two adjoining townhouses at numbers 28 and 30 Avenue Montaigne. He was captivated by its unpretentious elegance.
Looking through the archives of Christian Dior, Artistic Director Maria Grazia Chiuri adopted the elegance vibes from the buildings and aesthetics of the townhouses at 28 and 30 Avenue Montaigne and give it a twist from her favourite era, the 60s. The result comes in a sleek, one-of-a-kind luxurious leather bag as one of Dior’s pre-fall 2019 collection.
After the popularity of top handle bags in the 50s, shoulder flap bags were gaining its reign amongst women due to its practicality. The style frees women’s hands.
Chiuri added a modern twist: a bold CD clasp, like a seal that Christian Dior used for perfumes. It has a symbolic charm of Dior bags.
This is the first time that Dior uses three smooth leather in one bag; French box calfskin for the body, soft calfskin for the sides, and silky lamb skin for the inside. This combination makes the bag real sophisticated.
Another signature that Dior adds to the 30 Montaigne bag is the use of high-frequency technique to imprint the leather in 3D through specific model and heating process.
Six Ways to Wear 30 Montaigne
30 Montaigne bag is versatile than ever. You can wear it in six ways, cross body, shoulder carry, double strap, hand carry, arm carry, and clutch.