Gucci has just unveiled a new vibrant collection appropriately titled ‘GG Psychedelic’. The range sees an expansive selection of ready-to-wear items, accessories, and footwear all boasting the GG logo alongside star motifs. Looking at the garments, the capsule collection includes a camp shirt, trousers and shorts with a standout piece being the standalone hood that could top off any outfit, along with some colourful sneakers and slides. Gucci has also crafted a bevy of bucket bags, travel luggage, and small leather goods which includes an iPhone case.
Team LeBron and Team Giannis will be playing at the NBA All-Star Weekend set to happen in Chicago this weekend, meanwhile Gucci will host a pop-up where the ‘GG Psychedelic’ collection will be made available. Creative Director Alessandro Michele has also created a special GG basketball to honour the event which will retail for approximately HK$15,380 (US$ 1380).
In addition to the capsule collection, NBA and WNBA athletes will be visiting the pop-up store on Saturday, 15 February for a celebration hosted by the North America Changemakers Impact Fund: After School Matters. The nonprofit organisation aims to provide after-school programs for high school kids.
To view the collection, click through the gallery below. The rainbow-hued items will become available later this month when they hit retailers and online.