Having just released the Alexander Wang x Gentle Monster collection, the Taiwainese-American designer is at it again with another crossover. Alexander Wang has just revealed a first look of the newest collaboration with Italian luxury brand Bulgari — a continuation of the partnership first formed in 2017 — titled ‘Serpenti Through the Eyes of Alexander Wang’, which is a special handbag capsule collection.
Despite no longer showing his namesake label’s collections during Fashion Week, Alexander Wang’s Bulgari collection is set to launch on 7 September at New York Fashion Week. This season, the collection is centred around the reinterpretation of the iconic Serpenti Forever Bag, taking inspiration from packaging that is traditionally overlooked and positioning it in the limelight. Throughout the series, we see packaging components such as the watch box, dust bag and paper shopping bags and, of course, Bulgari’s 1950s vintage-inspired serpent head jewel motif.
“When Bulgari approached me to collaborate, I knew I wanted to create something that focused on the everyday overlooked items when purchasing luxury goods and transform it into something desirable for a global consumer of all ages. “
The face of the campaign is none other than his muse — supermodel and wife of Justin Bieber — Hailey Bieber. The 22-year-old has previously worked with Wang, most memorably at this year’s Met Gala, where she stole the show in a millennial pink sequinned thong gown with the designer by her side.
Bieber models the bag within the store setting (and glass display cases) to nod to the fine jewellery heritage of the 135-year-old brand, styled in monochromatic outfits to push the focal point onto the pieces themselves. The collection includes six different styles available in a range of materials and sizes, most notably in mint green — paying tribute to Bulgari’s Eau Parfumee au Thé Vert, Wang’s favourite fragrance growing up.
Since its initial release, supermodel Gigi Hadid has already given the collection its first street style debut. It won’t be long before the new “it” bags makes their way to Hong Kong and into the hands of the city’s most stylish denizens.
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Presenting #AlexanderWangxBvlgari, a limited-edition handbag collection in collaboration with @bulgariofficial. We took the iconic Serpenti design and gave it the Wang spin its always wanted. For those who have everything… but want a little more. – Coming September 2019.
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