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In the dire times that our world is currently facing, nothing beats coming together as a solid community. And as the number of confirmed Covid-19 cases continue to climb, heavyweight entrepreneurs and global businesses are doing what they can to rise to the challenge. Whether it’s transforming factories from manufacturing high fashion to medical necessities, funding research or spreading important messages to their mega fan base, here are what some of the brands are doing in our fight against the pandemic.



The Armani Group is diving deep to support the cause of fighting the pandemic. Aside from donating US$1.4 million to hospitals and health organisations including Luigi Sacco, San Rafaele, Istituto dei Tumori and Instituto Lazzaro Spallanzni, with partial funding that will go towards Italy’s National Civil Protection Department, Armani has also switched up its production plants to produce single use medical overalls that will be distributed to healthcare workers throughout the country.



British luxury house Burberry is switching gears to produce surgical gowns instead of their iconic trench coats. Donating over 100,000 surgical masks provided by a global supplier, along with medical gowns and masks produced in their Castleford trench factory in Yorkshire. Alongside these supplies, Burberry is also set to support vaccine research at Oxford University, as well as charities including FareShare and The Felix Project, which are offering aid to communities affected by the outbreak.



Roman jeweller and watchmaker Bulgari continues to support the scientific and medical community in their fight against coronavirus. Following an important donation to the Spallanzani Hospital for Infection Diseases, Bulgari has decided to manufacture 100,000 bottles of hand sanitiser gel to be supplied to medical facilities and more through the Italian Civil Protection Department. The 75ml gels are bottled in recyclable plastic and the luxury brand will continue to manufacture and distribute in the coming months.



Chanel is one of the latest to jump onboard the battle against coronavirus with its factories transformed into face mask and medical gown workshops. Prototypes are currently being designed and production lines are ready to go once approved by French authorities. While helping to close the gap between mask shortages, Chanel has also promised to retain the jobs of all 8,500 employees in France during this economic struggle too.



The French fashion label has recently joined its fellow LVMH brands in the production of Coronavirus supplies. Dior has just revealed that it has reopened their Baby Dior Atelier in Redon and dedicated its efforts to making new masks on a volunteer basis. Apart from medical staff, the masks by Dior will mainly be distributed to workers in supermarkets and other sectors still open and operating on a daily basis.


Estée Lauder

Estée Lauder is contributing US$2 million to Doctors Without Borders to support its efforts in countries that lack substantial resources to protect and fight against Covid-19. In addition, they will be reopening their factory in Melville to start producing hydroalcoholic hand gel and donating two million surgical masks for high-need groups including front-line medical staff in New York.




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We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve

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In response to the Covid-19 outbreak, Gucci calls on the #GucciCommunity to launch two crowd-fundraising campaigns, alongside a donation of US$2.2 million. Accompanying the campaigns is a “We Are All In This Together” call-to-action, represented by an illustration depicting a person with their hand to their heart — a symbol of solidarity, gifted by Rome-based artist MP5. Half of the funding will go towards supporting the efforts of the National Civil Protection Department in Italy, in partnership with Intesa Sanpaolo. The other half will be channelled into supporting the Covid-19 Solidarity Response Fund in support of the World Health Organisation, which will be matched by Facebook.


Ralph Lauren

Making the largest donation amongst all luxury companies so far in the war against Covid-19 is Ralph Lauren. The Ralph Lauren Corporate Foundation has committed to US$10 million in relief efforts to help their team, partners and communities impacted by the pandemic across the globe through financial grants such as the Emergency Assistance Foundation, the brand’s Pink Pony Fund and more.


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Dara Chau
Senior Digital Editor
Dara has spent over seven years writing about the aspirational lifestyle, including topics such as high jewellery, beauty and wellness, travel and wine and dine. In her spare time, she’s either at the gym struggling to work off her gluttonous guilts or making up her skills in karaoke with enthusiasm.