The members-only initiative — dubbed EIP Privé — follows the success of a dedicated fine jewellery and watches section, which Net-a-Porter launched last year. The ultra-exclusive e-commerce platform offers VIP customers a space where they can discover one-of-a-kind treasures from the world’s leading high jewellery and watch brands in a more considered environment.
As well as offering online access to traditionally offline brands such as Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino, EIP (which stands for ‘Extremely Important People’) will also facilitate customisation and bespoke requests, with the company to introduce men’s watches and men’s jewellery items later in 2019.
Specifically crafted to model the experience of a private jewellery salon in the digital realm, the EIP experience includes a personal shopper. The dedicated personal shopper helps customers to navigate through the collections and personalising their online journey. They will also be able to arrange private appointments, wherever the customer is in the world, with also secure pick-up and hand delivery, ‘try before you buy’ services, and delivery to more than 170 countries.
Additionally, many of the products selected for the listing will be shown only to a chosen few and are bespoke, one-of-a-kind creations which won’t be repeated.
Commenting on the launch, Alison Loehnis, president of Net-a-Porter and Mr Porter said EIP heralds a new era for Net-a-Porter customers which will elevate their shopping experience to new heights.
“We are delighted to introduce a special collection of exquisite, high jewellery pieces at Net-a-Porter. EIP Privé will offer clients a truly unique opportunity to discover the world’s most exclusive high jewellery maisons through a highly personalised, invitation-only service.”
This article was published via AFP Relaxnews.