Just as its illuminated facade blends stunningly with the vibrant and ever-bustling cityscape, the soothing interiors of the newly renovated Van Cleef & Arpels flagship boutique offer a momentary respite from it.
Only a year shy of marking its 10th anniversary, the Van Cleef & Arpels Hong Kong flagship boutique at 10 Chater Road has undergone a major renovation, reopening last month ready and raring to offer its clients a different but luxuriously familiar experience. And just as everything else is done at Van Cleef & Arpels, the revamp of the boutique’s 2,300-square-feet of space is meticulous and tasteful, staying ever true to the aesthetic tenets of the historic brand.
The French maison once again taps creative duo Patrick Jouin and Sanjit Manku of the Jouin Manku Agency, with whom it’s collaborated on numerous projects, most notably the overhaul of its Place Vendôme boutique. And for this two-storey Hong Kong store, the pair have gone for a nature-inspired concept and minimalistic, contemporary architecture that echoes both the modernity of Hong Kong and the lushness of its landscapes – and all while preserving the distinct elements they already put into place when they first designed the boutique in 2011.
Jouin and Manku set the tone with an illuminated facade, which while resplendent is also subtly elegant. The grand entrance steers into us to an airy space that features some of the brand’s most notable jewellery and timepieces – a display aimed at showing the breadth and depth of the maison’s savoir-faire.
Then there’s the beautiful oak-wood staircase that leads to the second floor, where the bridal bar is located, as well as an area devoted to a selection of some of Van Cleef & Arpels’ heritage pieces. Tucked on the top floor, meanwhile, is an exclusive lounge where the brand’s most valued clients are entertained and offered personalised services, while being treated to stunning views of Central district.
“The design of each Van Cleef & Arpels’ maison calls for special care and attention,” says Nicolas Bos, the brand’s president and CEO. It must reflect the identity of Van Cleef & Arpels, while remaining anchored in the culture of the country or region.
The Jouin Manku Agency – which designed the original boutique nearly 10 years ago – carried out this renovation project, which enables all the maison’s collections to be presented in a setting that’s both welcoming and contemporary.”