Chinese singer and actress Chris Lee flaunts Gucci’s jewellery and timepieces in the brand’s latest campaign, slated for release this month. Shot at the stunning 18th-century Biblioteca Casanatense in Rome, the Italian luxury fashion brand’s campaign is inspired by its creative director Alessandro Michele’s love for libraries and literature.
In the new campaign, Lee, who is also Gucci’s brand ambassador in Asia, plays the role of a book lover. Decked out in elegant jewellery, she wanders the brimming library with its leather-bound books, antique wooden furniture and neutral hues. Biblioteca Casanatense, built in 1701 by the Dominicans of the Convent of Santa Maria sopra Minerva, serves as the perfect backdrop for the sophisticated and timeless pieces of jewellery showcased in the campaign.
Lee is seen sporting a Gucci Grip timepiece with a yellow gold PVD case engraved with the GG motif and three windows (representing hour, minute and date). The G-Timeless Automatic also appears in the campaign with its understated yet sleek glistening steel case, steel bracelet and black onyx dial featuring a bee motif. Another shot shows Lee wearing a G-Timeless with a striking green-red-green House Web stripe nylon dial, embroidered gold bee design and a white calf leather strap with a yellow gold PVD case.
The jewellery compliments the mood perfectly and the campaign has Lee in GG Running earrings in yellow gold and a diamond-studded ring in yellow gold. She completes the look with a beautiful Gucci Flora necklace with matching rings and bracelet in white gold and diamonds.