You may have seen American model Taylor Hill with up-and-comer Antoine Duvernois for its Autumn/Winter 2017 ad campaign. But this time, Bally has a special version for Asia Pacific.
With the appointment of Tang Yan as its Chinese spokesperson, it’s apt to enlist the 33-year-old, known as one of the A-list actresses in China with the clout to influence millenials, to front this edition shot in London. Her fresh-face appeal nails “the happy optimism of a youthful mind-set”, which the brand has defined as its cornerstone.
Looks like the 166-year-old Swiss label is on track with its expansion in China.