Since returning to Hong Kong from Paris in 2018, Amanda Cheung has helped stage several of Hong Kong’s hottest pop-up concepts and exhibitions, in her roles as innovation strategist and projects lead for Maxim’s Caterers Group’s Chinese Restaurants Division and as managing director of cultural philanthropy initiative First Initiative Foundation. These include FIF’s Meet the T-Rex interactive exhibition at ifc mall in 2018, Maxims’ 888 FATFATFAT pop-up speakeasy, and the much- visited Botticelli show at the Hong Kong Museum of Art in 2020.
Coming up are two new projects at the end of this year: the wellwellwell F&B concept space at Pacific Place, and Hysan’s Furrytales takeover by FIF, an interactive and pet-friendly experience that shines the spotlight on animal welfare through art and other activities.
Bridging old and new guards – by working with a group known for traditional Chinese family restaurants, and as a key member of the philanthropic organisation founded by her mother, Michelle Ong, Cheung brings innovative ideas and fresh perspectives to existing formats, whether it’s a dining experience or an art exhibition. Case in point: bringing her love of sci-fi literature to the concept behind wellwellwell.