Gigi Ma

Gigi Ma

Born into a dynasty of Hong Kong actors, Gigi Ma gained fame as an actress and singer (when she used her maiden name, Lai) before retiring from showbusiness in 2009 after almost 25 years in the industry. Determined to turn both her passion for beauty and entrepreneurial dreams into reality, she set up her bespoke brand Cosmax, followed more recently by Vitae in 2019 and, last year, XOVĒ. Ma currently serves as executive director, chairlady and CEO of the holding company, Miricor Enterprises, whose HKSE listing she spearheaded in 2019. With a strong emphasis on wellness, the Vitae beauty brand operates three treatment centres, with the flagship in The Peninsula Hong Kong, while the Swiss white-truffle skincare brand XOVĒ exceeded all expectations by expanding rapidly during the pandemic – it now runs five stores.


Ma’s passion lies in diving deep into the medical technology behind her beauty products. “It’s almost as if I’m having a grand feast, fulfilling my desire to know,” she says. “It genuinely brings me great satisfaction and joy to know I’m improving on my craft.” Her motto for success? “A positive mindset brings positive things. When you fill it with positive thoughts, your life will start to change.”


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