Following a career in banking – she was head of Equity Research for HSBC Private Bank – Norma Chu turned her passion for cooking into a successful business. In 2012, Chu founded DayDayCook, which is now China’s largest cooking and lifestyle-content platform. With a vision to target Gen Z consumers, her concept offers a multifaceted experience that includes an app with videos and recipes, a line of branded products sold through e-commerce and cooking classes in upscale malls. As one of China’s most successful female entrepreneurs, she was included in China’s New Media Top 100 People in 2016, was named one of CY Zone’s Most Notable Female Entrepreneurs for three consecutive years (2017-2019) and recognised at the Outstanding ICT Women Awards 2020.
In 2018 Chu founded the Good Food Movement Hong Kong, a charity tackling food wastage that uses technology to improve sustainability and promote a healthier lifestyle through cooking.
Driven by her goal to turn a passion into a career, Chu raised more than US$80 million from investors to fund DayDayCook. She’s also the president of the Greater Bay Young Entrepreneurship Association.