CEO and founder of Hula, Hong Kong’s premier home-grown pre-loved fashion consignment platform, Sarah Fung is a local champion of the circular economy in a high- polluting industry. Born in England to first-generation immigrants who worked in restaurants, the Central Saint Martin graduate launched a jewellery label and successful lingerie brand before moving to Hong Kong.
After almost a decade at luxury retailer Lane Crawford, driving some of its most memorable campaigns, Fung started Hula to address fashion’s huge waste problem and break down the stigma among Hong Kong shoppers for pre-owned luxury. Since inception, it’s taken more than 27,000 items, converting many shoppers to the circular fashion economy and opening up that secondary market. “Glass half full, not half empty” is her life motto – as an entrepreneur it helps to be positive, she says.
Championing sustainability in style. Fung’s childhood in the UK was tough, especially after she lost her mother when she was only 16. Overcoming challenges, she carved out a forward-thinking fashion and entrepreneurial career. In the last 18 months, Hula added to its existing 4,000-square-foot retail space a second boutique in the city, tripling its team size and tripling revenue.