Co-founder in 2010 of the woman-friendly intimate lifestyle shop Sally Coco, Vera Lui has been instrumental in changing attitudes towards sexual matters in Hong Kong, particularly in more conservative sectors where sex education is limited or non-existent. Her frank and often humorous videos answering common questions and reviewing intimate toys have garnered 20 million views on YouTube and around 100,000 subscribers. She was the driving force in launching the Women’s Festival at Eaton Workshop in 2018, an annual festival and platform exploring topics from a female perspective. Armed with degrees in Buddhist Counselling and Sexuality Education, Lui also launched Yum Sex this year, a “pleasure centre” for people to explore their sexuality, offering private and small-group workshops and consultations.
Bringing the taboo topic of sex into the mainstream. This year, luxury fashion department store On Pedder hosted a pop-up featuring a selection of toys and accessories from Sally Coco. The brand also collaborated with Taboocha to release a female-pleasure-inspired kombucha in November, celebrating with an exhibition at The Wild Lot titled Dear Labia.