The words “Be Dior, Be Pink” commands your attention at every turn of this fuchsia festooned pop-up. “Dior Addict Stellar Shine is the symbol of belonging to a fashion tribe,” teases the brand in an official statement. The house’s new lipstick is the focus of its latest pop-up, which is open from now until 24 April at ION Orchard’s L1 Atrium.
The Be Dior. Be Pink pop-up features all the nuts and bolts of a successful space, including interactive booths (a Pink by Aerosmith karaoke booth), a lyric wall and a charm bar for you to create your own bracelets. Besides the existing 24 shades available, you can also shop four limited edition ones, which includes, coral, pink, red, and taupe. Not sure of your perfect shade? Pop by the makeover station for tips and tricks by the brand’s beauty experts.
The pop-up was launched on 17 April to much fanfare, with celebrities, A-list social media personalities and industry insiders gracing the event.