The Hollywood actress radiates an irresistible and serene strength for the new campaign
Dior just released a new parfum from the J’Adore Dior family called the J’Adore Eau De Parfum Infinissime. The new addition is announced as an “infinitely sensual” version of the original. The nose behind the fragrance is Dior’s in-house perfumer François Demachy.
“J’adore eau de parfum infinissime has a unique, voluptuous charm derived from Grasse Tuberose. By including it in the composition of J’adore, I created a romantic encounter: as if J’adore were ‘seducing’ the intriguing Tuberose, embracing it, reinventing it, giving it light. It is the immediate mark of a strong and confident femininity,” François Demachy, Parfumeur-Créateur at Dior, elaborates.
The new fragrance has Bergamot and juicy Blood Orange as its top notes to freshen up the sensuality of the bouquet with their incisive accents. Meanwhile, Centifolia Rose, Jasmine Sambac, Ylang-Ylang and Grasse Tuberose serve as the middle notes. The Tuberose, the ultimate symbol of femininity, dramatically alters the composition with its unique fullness and intriguing staying-power. Creamy and milky Sandalwood notes then envelop the bouquet with a woody facet. Intense and precious, the unique wood does a new, mysterious dance with the intriguing Tuberose note.
Starring in the campaign is none other than the gorgeous Charlize Theron, who has been the face of the fragrance since 2004. She also tells about the confidence and the pleasure she gets through wearing the new Dior J’adore Eau de Parfum Infinissime.