One of the world’s top Influencer and Entrepreneur, Chiara Ferragni, finally launched her first make-up collection in collaboration with Lancôme.
“I wanted to create a make-up collection that is 100 per cent my style. This is the reason why I joined forces with Lancôme,” says Ferragni, who was already an ambassador of the French beauty label. “We worked on a product and communication that is relevant for the girls of my generation. Flirty, inspiring and fun are the three keywords of this empowering project. I deeply believe that makeup is a huge weapon to feel better with yourself, to face your everyday challenges and to achieve your goals [fiercely].”
Before its international launch, Lancôme and Chiara Ferragni had launched the collection online in Italy. The collection will fully be launched on June 13 at Nordstorm. And starting from August, the range will also be available in Mexico, Hong Kong, Japan, South Korea and New Zealand.
To further promote the capsule, a limited edition of T-shirts and tank tops will be available to purchase exclusively on chiaraferragnicollection.com starting from May 31. The apparel range winks to T-shirts of famous rock bands, bearing Ferragni’s face on the front and the dates of the tour she will host to promote the beauty capsule on the back.
Prices range from 31.95 euros for the lipsticks to 59.95 euros for the make-up palette.