Dior presents its latest skincare, Dior Prestige, which made of a mythical rose called Rose de Granville. The team of Dior Science has studied this mythical rose for over 15 years to showcase its extraordinary micro-nutritional richness. A pioneer in skin micro-nutrition, Dior is now researching the micro-nutritional state of tired skin and offering it the remarkable revitalizing power of this one-of-a-kind rose in Le Micro-Sérum de Rose Yeux. This serum acts like a true nutritional supplement for the eye contour. It recharges the skin with high-energy micro-nutrients, dramatically illuminating the eyes.
Dior Prestige, a pioneer of nutricosmetics
Over the last decade, a new “integrative” approach has appeared. The idea? To use both modern and traditional methods. To combine synthetic drugs, which target a pathology, and micro-nutrition, via phytotherapy for example, to strengthen the “terrain”, i.e. the basic makeup of cells, their responsiveness and their resistance.
A skin micro-nutrition expert, Dior has drawn from this new integrative approach to create even more powerful skincare. It combines active treatments, which target micro-inflammation, with local actions, fortifying skin cells. This dual performance is what radically increases the overall effectiveness of Dior Prestige skincare.
An exceptional nutritive richness at the heart of the Rose . A cutting-edge phyto-chemical analysis has enabled Dior Science to precisely identify each of the molecules at the heart of the Rose de Granville: minerals, trace elements, phyto-nutrients, aspartic acid, antioxidant vitamins B3, B5 and E, omega-3, -6 and -9 fatty acids.
No More Tired Skin
With micro-nutrition, Dior offers the future of modern medicine for your skin. When you have micro-nutritional imbalances, it will cost your skin’s radiance, and the appearance of puffiness and dark circles in the fatigued skin, especially the eye area which is very active and fragile.
Your eyelids blink 10,000 times. With its 22 muscles, including 14 that activate every 10 seconds, the eye contour is the most mobile area of the face. This activity calls for more energy from cells.
The fruit of the Rose de Granville: an infinite reserve of energy
Dior Science has studied, year after year, the countless powers of the Rose de Granville. They have discovered a new, absolutely inimitable source of micro-nutrients: its fruit.
The nourishing strength of the rose In the Dior gardens, after seven months of slow gestation, one in two hundred and fifty roses produces a fruit.
Harvested only once a year, only the ripest and richest in molecules are selected. These fruits, even more than the flowers, present the highest concentration of high-energy phyto-nutrients, necessary for fatigued eye contours.
A cutting-edge technology had to be invented to extract all the power of this new precious ingredient. A transformation expert, Dior Science used Thermo-Extraction, a technology capable of concentrating all the micro-nutrients of Rose de Granville fruit without losing an ounce of its effectiveness.
This precise and delicate transformation uses no chemical solvents, but rather applies a slow increase in temperature to progressively dissolve the fruit’s rigid structure and transform it into a precious rose jelly in which the micro- nutrients are released at their maximum concentration.
Thanks to this transformation mastery, Dior Science has created a new, highly-concentrated nutritional ingredient and offers 22 rose micro-nutrients that can be perfectly assimilated by the skin.
An essential energy intake for the eye contour From the heart of the Rose Fruit, Dior Science has drawn an incredible micro-nutritional concentrate to recharge the skin’s energy levels and revive the eye area.
The skin is strengthened, nourished and energized; the eye contour is visibly invigorated; puffiness and dark circles fade away and the eyes are dramatically illuminated.
10 ultra-fresh rotating ceramic micro-pearls
A world first in instrumental cosmetics, Dior Science has created a technological marvel to boost the effects of this exceptional ingredient: a unique applicator with a filed design. In a feat of engineering, 10 independent ceramic micro-pearls with 360° rotation were, for the first time, integrated into a massaging head gilded with fine gold.
This Dior exclusivity offers the equivalent of 10 simultaneous micro-massages: the massage surface is multiplied by 3 in comparison to an application with the fingertips; drainage of puffiness is more efficient than with a single roll-on bead.
The applicator, made from inert metal, also plays an essential role in the bioavailability of the Rose de Granville’s micro-nutrients: 100% of them are placed in contact with the skin around the eye contour; none of them are picked up by the skin of the fingertips during application.
This high-tech tool has given rise to a massage technique developed exclusively with the Dior Institut to reactivate cell microcirculation and oxygenation, and to boost the assimilation of micro-nutrients in Le Micro-Sérum de Rose Yeux.
The Dior Institut 3-step application technique for Le Micro-Sérum de Rose Yeux
1- Decongest. Press on the tube to get a drop of Le Micro-Serum. With your eyes closed, smooth along the lower eyelid in a back-and-forth motion, moving from the temple to the inner corner of the eyes. The formula’s freshness combined with 10 ceramic micro-pearls helps decongest puffiness and dark circles.
2- Revive and soothe. Place the applicator on the inner corner of the eye and press gently. Glide the applicator along the upper eyelid to enjoy its soothing and refreshing effect. Then glide it over the temple in a circular motion. Repeat this step three times.
3- Illuminate. From the inner corner of the eyes, draw the eyebrows upwards. Extend the smoothing movement on the lower eyelid. Repeat three times.
La Micro-Huile de Rose
Every day, this micro-nutritive concentrate offers the skin all the richness of the Rose de Granville: more than 20 micro-nutrients that fulfil the fundamental needs essential for its beauty and youthfulness. Applied before the serum, its next-generation oil texture ideally glides on under your usual moisturizer to increase its effectiveness.