What is a Chanel fragrance? In a series of mini-films on the world of Chanel fragrances, the House explores its scents as a means of asserting your presence, expressing your personality and creating your style.
“I am an idea” in the first chapter of the mini-films is presented as a manifesto and lays the foundation for Chanel fragrance creation—Gabrielle Chanel’s vision and Olivier Polge’s contemporary interpretation of it. Chanel creates olfactory garments according to the precepts of Gabrielle Chanel that go beyond fashion and trends. The fragrance is considered and composed as an invisible item of clothing.
A Chanel perfume is an idea
Grasped, developed, expressed
Like an item of clothing
Imagined, assembled, tailored.
A Chanel perfume is a precious material
A fabric woven from images, spun from landscapes.
A Chanel perfume is a play of shadows and light
Which reveals nudity and protects intimacy
A set of jewelry and an abstraction
A suit of armor and a construction.
A Chanel perfume is an invisible negligee
One that Marilyn chose to adorn her nights.
A Chanel perfume is the scent of the self
Reminiscence of childhood.
A Chanel perfume is a style, an allure
An elegance, a signature.
An item of clothing.
A Chanel perfume is a perfume that chose me
For what I am, for what I want.
A perfume that says “I.”
I AM A CHANEL PERFUME.
In the second chapter, Chanel dedicated it to its perfuming expertise. After laying the foundations of the creation of Chanel fragrances, the House turns it over to Perfumer-Creator, Olivier Polge. In this second chapter, “I AM A NOSE”, Olivier Polge tells of his childhood memories and reveals his desire to “compose and write formulas made of notes and accords”.