Dior Beauty presents the most powerful serum ever created with rose micro-nutrients to fight the visible signs of aging
Following 20 years of research, Dior science has, for the very first time, combined its double expertise in a single bottle, reinventing the houses’ iconic skincare treatment: the Dior Prestige Micro-Huile De Rose Advanced Serum. It is the first repair serum at Dior that concentrates the dual power of the Rose de Granville from the stem to the flower for intense revitalization and visible youthfulness.
And certainly, the hard work and the years of research really pays off. The Dior Prestige Micro-Huile De Rose Advanced Serum contains 10,000 micro-pearls in every 30ml bottle, and is enriched with revitalizing rose micro-nutrients that are now activated by the regenerating power of rose sap. The journey to find this rose itself deserves the highest trophy for dedication. It took ten years to create and select this wild rose of Granville, from among 40,000 other roses, to become the very first rose at Dior entirely dedicated to skincare. It is, essentially, the most potent flower, with a genetic heritage enriched more than one hundred-fold thanks to seven generations of breeding. A miracle that lies at the crossroads of science and nature, the Rose de Granville conceals extraordinary anti-aging powers.
Cultivated organically in its own dedicated Dior Garden, the Rose de Granville blossoms in the ground without fertilizer or pesticides, but with plenty of concentration and a full awareness of time. In this Eden, thanks to the rose growers’ constant attention, it develops its 100-percent traceable, exceptional active molecules. In 2020, for the first time, Dior science took an interest in the rosebush wood. Trimmed twice a year in order to maximize abundant blossoming potential and the regrowth of new stems, it gives the plant the strength to grow and to resist the passage of time.
Harvested only during the first two weeks of July, right after the first blossoming, these stems are cut at just three months old. Each rose bush delivers only 50 grams of this exceptional ingredient, which is young, fresh and infinitely richer in sap than lignified wood. Guided by unique ethnobotanical expertise, Dior science has developed extraction technologies that respect the environment and are adapted to each part of the plant, in order to recreate its full molecular richness in the skin.
Which brings us back to the Dior Prestige Micro-Huile De Rose Advanced Serum. With an elegant gold and glass outline and delicate shimmering pink that resembles the colour of the rose, the serum’s “little pink bottle” has an immediately recognizable allure. Pressing two to three times on the bottle’s subtly gilded pump is enough to deliver exactly the right amount of product, which feels like an exquisitely soft petal beneath your fingertips. As fresh as ever, these incredibly richer pearls penetrate deeply, seeming to fill the face from within. The 10,000 micro-pearls texture instantly melts into the face of the skin, neck and décolleté, bathing them in the nourishing richness of an oil and the corrective power of a serum. Finer and yet infinitely richer, they are suspended in an essence with an ultra-high concentration of rose sap. This dual-phase skincare, which resembles no other, is the only one to concentrate the double power of the Rose de Granville, for double efficacy.
Right from the first application of the serum, the skin brims with intense and deep nutrition and notably appears plumper and refreshed. With regular use, the skin’s transformation can be seen, touched and felt. And after one month, the skin’s fundamental youthful structures appear three years younger as the skin seems denser, firmer and wrinkles appear noticeably reduced. Dense, shapely, resilient – a radiant beauty that transcends time.