Known as an outspoken champion for celebrating differences and creating a world where everyone has a voice, Lady Gaga has been appointed as the new face of Valentino Beauty’s new fragrance, Voce Viva
Singer/songwriter, actress, brand founder, philanthropist, and many more, Lady Gaga has set the bar high for what it means to be multi-talented. And to add to her many roles, this month she has been named the the face of Valentino Beauty fragrances. According to the brand, Gaga and the fragrance are the perfect combination: memorable, bold, and Italian. “Lady Gaga has always spoken up for celebrating differences and creating a world where everyone has a voice,” Valentino Beauty stated in a press release. “Her deep respect for everyone’s individuality and for each to own their place in our world speaks to Valentino Beauty’s ethos to make every day a self-celebration.”
To kick off the duo’s blossoming love story, Valentino Beauty launched a brand-new fragrance that embodies all the characteristics it shares with Gaga. Voce Viva, created by perfumers Honorine Blanc and Amandine Clerc Marie, combines floral, woody, fresh, and sweet elements to create an all-encompassing scent. The fragrance hist the olfactory senses with a powerful dose of bergamot, orange blossom, and gardenia. These are then followed by the vanilla, sandalwood, and moss notes. It’s like the chameleon of fragrances.
A super-edgy and stylish bottle – as Valentino fragrances often does – accompanies the golden liquid fragrance. The transparent, square-shaped Voce Viva bottle, of course, features plenty of red accents and the designer’s signature studs across the cap. As a whole, it’s a multi-faceted personality inside a strikingly unique package — just like Gaga herself.