French beauty brand Lancôme revealed its latest modern fragrance, Idôle at Palais D’lena on Tuesday, July 2, 2019 in Paris. Its newest and youngest Brand Ambassador, Actress Zendaya, becomes the face of the fragrance that is dedicated to a new generation of women.
Being appointed as Lancôme’s new face of the brand last February, Zendaya embodies the brand’s vision for the new line of fragrance. According to Françoise Lehmann, Lancôme global brand president, this new generation is “questioning the status quo, breaking free from tradition and re-defining the meaning of success,” and multi-talented Zendaya embodies all of that.
The new perfume was created by three female perfumers, Shyamala Maisondieu, Adriana Medina, and Nadège Le Garlantezec, who selected sustainably sourced Isparta Rose petal essence from Turkey, Centifolia rose, bergamot, accords of pear, and India jasmine grandiflorum for the blend.
At the Idôle perfume launch party, Zendaya wore a millennial yet vintage feel dress by Georges Hobeika’s Resort 2019 collection. It matches the slim, 15mm-thick pink bottle of Idôle perfume, which is designed by architect and industrial designer Chafik Gasmi.
The new Idôle perfume will be available in stores, worldwide, on August 22, 2019.