At a time when a large proportion of the global population has been observing stay-at-home measures for several weeks, Make Up For Ever has launched an innovation that will enable everyone to determine their ideal shade of foundation using an online tool, which puts paid to the risk of beauty errors. The Shade Finder, which has been developed by a team of makeup artists and technologists from Perfect Corp, makes use of artificial intelligence to distinguish between subtle differences in complexion.
Thanks to the new technology, which uses artificial intelligence to differentiate between 90,000 skin tones, the Shade Finder provides a guarantee of accurate results. To use it, you only need to make a scan of your face using a computer, a tablet, or smartphone; once this has been analysed the system will return a recommendation from Make Up For Ever’s Ultra HD Foundation range, which includes 50 shades.
“We are very excited to team up with Make Up For Ever to launch the online virtual AI Shade Finder, which will deliver a more personalised beauty experience to consumers. Now that the beauty industry is becoming more and more digitally driven, this inspiring partnership will reimagine the beauty shoppers’ journey and allow them to interact and engage with Make Up For Ever in a completely new and unique way,” explains the CEO and founder of Perfect Corp., Alice Chang.
To take advantage of the new tool, just open up the application on the Makeupforever.com site, and launch the scan while making sure that your face is correctly positioned in the oval. Once your recommendation has been displayed, you can opt to buy it from the brand’s online store. The Shade Finder is already accessible to internet users in France and the United States.