Yves Saint Laurent Beauty has launched Black Opium Neon, a luminous and headily contrasting version of its coffee-rich fragrance Black Opium, which launched more than five years ago. The latter was the brand’s most transgressive fragrance in 2004 thanks to its spicy, oriental notes and sexy rock and roll-inspired vibe.
Its latest incarnation is Black Opium Neon, which spotlights a major trend in the worlds of fashion and makeup. The new eau de parfum offers notes of dragon fruit, which give the fragrance its vibrant colour, combined with mandarin orange, citron, sambac jasmine, and orange blossom, before closing with a distinctive accord of coffee enveloped in musk and vanilla absolute. It’s composed by perfumers Nathalie Lorson, Marie Salamagne, Olivier Cresp, and Honorine Blanc, and evokes a surprisingly luminous moment in the evening sky.
“We wanted to stop time and capture that moment when day gives way to night and the urban sky is tinged with intense fuchsia pink…. Reinventing Black Opium’s addictive power with a flash of coloured light that transcends the mystery of the night. The radiance of orange blossom and mesmerising dragon fruit bring a new, vibrant, and ultra-feminine energy to black coffee, which is the fragrance’s signature scent,” explained the four perfumers.
Represented by Zoë Kravitz in a campaign by Tyrone Lebon, the eau de parfum Black Opium Neon is available in two 30ml and 75ml formats from Yves Saint Laurent Beauty approved perfumeries and online.