Do you remember the Chanel No.5 L’Eau in 2016? The latest scent from one of the world’s most legendary fragrance line has now released the All-over Spray and On Hand cream version. Created by Chanel perfumer Olivier Polge, it has the crisp top notes of lemon, mandarin, and orange that create the lighter notes of the classic Chanel No.5. The modern notes come from the scent of rose, jasmine, and a new fraction of ylang ylang. On the base notes, a vibrant echo of cedar, accompanied by soft and cottony musk notes.
A refreshing way to wake up, or for touch-ups throughout the day, No.5 L’Eay All Over Spray is a perfuming spray for the hair and body, an ultra-generous mist in a sleek, travel-friendly bottle. Meanwhile, the cream of No.5 L’Eau On Hand Cream’s nourishing and moisturizing texture is instantly absorbed, leaving the skin velvety soft and delicately scented.
THE YOU KNOW ME AND YOU DON’T DIGITAL CAMPAIGN
For the launch of No.5 L’Eau All-over Spray and On Hand Cream, Chanel is writing a new chapter in the You Know Me and You Don’t digital campaign with a film portraying a dance of paradoxical movements. With these new ways to wear fragrance, No.5 is always in motion, featuring a different gesture, sensation and intensity with each product.
Directed by Jacob Sutton and orchestrated by choreographer Dimitri Chamblas, the film presents each shot like a photograph, keeping the movement alive by capturing it at the moment. It portrays a “dual” woman who expresses her different moods through a cathartic dance: a sensual and powerful dance to represent the cream, versus light and airy dance to represent the mist. The tension gradually builds until the final moment when the two women become the same person, two facets of one personality.