Inspired by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo, Korea’s leading luxury beauty brand launches First Care Activating Serum EX New Year Limited Edition carrying the best wishes for loved ones in the coming New Year.
In the East Asian cultural sphere, it is a tradition to celebrate Lunar New Year during the beginning of a year based on the traditional Chinese lunisolar calendar. It is also frequently regarded as an occasion for families to gather for incoming good luck. Did you know that red is one of the colours of the traditional Korean colour spectrum? It is called “Obangsaek (오방색/五方色)”, which means “Five Cardinal Colours”. Red is a passionate colour which prevents bad luck, and it also represents luck, fortune and longevity. This is a commonly shared concept among the Asian countries that celebrate Chinese/Lunar New Year.
This year, to deliver the message of sharing luck and celebrating New Year, Sulwhasoo launches the very first New Year Limited Edition with the motif design inspiring from red colour and fireworks featuring with First Care Activating Serum EX, the representative product of Sulwhasoo.
First Care Activating Serum EX New Year Limited Edition, the first-step serum used right after cleansing to boost the absorption of subsequent products. First Care Activating Serum EX addresses dryness, the root cause of all skin troubles, and delivers ultimate radiance to the skin with moisturizing and balance-restoring treatments.
Sulwhasoo First Care Activating Serum EX New Year Limited Edition