In the worlds of fashion, jewellery and watchmaking, the term “haute” is applied as an expression of high art, one that stands apart from the rest of the category. And when connoisseurs happen upon this level of craftsmanship – haute couture, horlogerie or joaillerie – they understand implicitly how special each item is.
The world of beauty has never seen such an equivalent – until now. La Prairie has long been known as a maison that provides the most exclusive, exquisite creations; beauty elixirs that are uniquely effective and exceedingly special, using revered and unusual ingredients housed in vessels that are iconic and synonymous with exceptional beauty. And the Platinum Rare collection represents the pinnacle of the brand’s precious potions, elevating the practice of uncovering and rediscovering a youthful appearance to high art – the art of haute rejuvenation.
The process of haute rejuvenation brings forward the research and knowledge long held in the vaults of La Prairie, combining it with innovative thinking, careful craftsmanship and the world’s rarest ingredients to create an experience of timeless luxury. And the first step in this experience has just been unveiled: the Platinum Rare Cellular Life-Lotion.
While platinum has been known as an emblem of strength and eternity since the days Louis XVI declared it the only metal fine enough to grace the coiffeuses and tables at the court of Versailles, the scientists at La Prairie have discovered more to this metal than simply symbolism. Its ability to enhance the power of rejuvenating peptides made it a natural addition to the ingredients list of Platinum Rare products, and it’s the crown jewel in Platinum Rare Cellular Life-Lotion, an essence-in-lotion that is able to support key cellular detoxification processes and help reset and renew the skin, setting the stage for the next steps in the haute-rejuvenation line-up.
Skin ageing, after all, is a product of damage which the skin is unable to repair – and key to the concept of rejuvenation is giving the skin tools to reverse the damage, while allowing cells to operate at an optimal level. Platinum Rare Cellular Life-Lotion does exactly that: guarantees that cells function at a high level, boosts cellular energy function, and protects cells from irritants from internal and external sources by assisting with natural detoxification processes.
Using proprietary Platinum Peptide and an exclusive Cellular Complex that infuses the skin with nutrients and gives it a kickstart to rejuvenation, the skin’s texture is instantly refined, while fine lines and wrinkles are filled in and elasticity is restored. If that isn’t haute rejuvenation, what is?
This story is presented by La Prairie.