It was really only a matter of time before the former Spice Girl-turned-fashion designer entered the world of beauty. Well, that time is now. Posh Spice’s new venture, Victoria Beckham Beauty, debuted at her eponymous fashion label’s Spring/Summer 2020 show yesterday at London Fashion Week.
Behind the brand is Estée Lauder’s former global head of makeup marketing and product development, Sarah Creal, who co-founded the brand with Beckham. The focus of the collection is clean beauty solutions with sustainable, cruelty-free formulas and eco-conscious packaging.
Channeling Victoria Beckham’s signature looks, the collection is predominantly focused on eye makeup with the Smoky Eye Brick being a core release. The satin matte eyeshadow palette comes in four complementing shades; so far, the brand has launched four versions: Signature is a neutral smoky eye for everyday wear; Tuxedo is for a cool smouldering eye; Royal for a bold, fashion-inspired look; and Tweed a deep neutral with warm shades of terracotta and deep plum. Individual single-tone eye shadow pots (Lid Lustre) and a highly pigmented, smudge-proof pencil eyeliner (Satin Kajal Liner) are also available to complete the look.
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Alongside eye makeup, Victoria Beckham Beauty is also planning to put out lip makeup, a skincare line and even a fragrance. When the rest of the collection will hit stores is yet to be announced, but on VictoriaBeckhamBeauty.com, the navigation tabs are already in place, so we can’t image it would be too long before beauty buffs can get their hands on the designer’s full range of products.