One of the highlights of Men’s Fashion Week in Paris which went from January 20 – 24, is Céline’s announcement of Hedi Slimane as its new Artistic, Creative and Image Director. Slimane’s tenure at Céline becomes effective by the beginning of February. He is expected to oversee all collections, fragrances and accessories, and to debut the house’s first men’s collection in September. Not only will he be designing, he will also direct the brand image, including advertising campaigns and store design.
The 49-year-old designer and photographer is returning to Céline’s parent company, LVMH, which he left in 2007 after serving as Dior Homme’s designer. Back then, he successfully introduced skinny suits and jeans at Christian Dior Homme. (He even made Karl Lagerfeld feel motivated to lose his weight, due to his fascination on Slimane’s designs, as he pointed out, “…But I suddenly wanted to wear clothes designed by Hedi Slimane”)
Most recently, Slimane was the designer at Saint Laurent’s Los Angeles studio. There, he developed his rocker style aimed at millennials, including musicians, models and personalities he met in LA., where he still lives.
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During his three-year tenure at Saint Laurent, he contributed to the label’s massive financial success. Nevertheless, some style critics were not delighted with his narrowly defined rock look. Slimane put his musician friends in the front row and forced critics to stand at his first show. He left Saint Laurent in 2016.
Looking back at the personal touch Slimane brought to his work for Christian Dior Homme and Saint Laurent, and the contributions he made to both houses, Bernard Arnault, Chairman of the LVMH Group stated: “I am particularly happy that Hedi [Slimane] is back within the LVMH Group and taking the reins of our Céline Maison. He is one of the most talented designers of our time.
“I have been a great admirer of his work since we collaborated on Dior Homme, which he launched to global critical acclaim in the 2000s. His arrival at Céline reinforces the great ambitions that LVMH has for this Maison. Hedi will oversee and develop all creativity for both women’s and men’s fashion, but also for leather goods, accessories and fragrances. He will leverage his global vision and unique aesthetic virtuosity in further building an iconic French Maison.”