Hollywood actor Chris Pratt, whom you may recognise from his most recent role as Star-Lord in Avengers: Endgame, has long been a fan of TUMI products. Starring in the luggage brand’s Asia-Pacific campaign, he made his first appearance in Hong Kong for an exclusive VIP party at the TUMI Loft pop-up at Pacific Place last night.
Hong Kong actress and singer Linda Chung welcomed Pratt to the stage to chat about the new campaign before the star-studded party ensued. Attendees included Chinese actor Zijun Mao, model-actress Qi Qi, actor Alan Wan, and models Rosemary Vandenbrouke, Eunice Chan and more.
Designed to capture the industrial yet cosmopolitan essence of the brand’s New York roots, the pop-up shop offered an exploratory, immersive journey for VIPs to get up close and personal with the TUMI’s latest travel collection.
And now visitors can do the same by exploring the Style Corner and personalising travel accessories at the DIY Painting Experience Zone upon purchase of a TUMI item. They will also be able to engage with the augmented reality technology featured on the TUMI Club App — which will enable them to interact with Chris Pratt’s life-like animated avatar.The TUMI Loft pop-up will be open to the public from now until 6 May.
TUMI Loft Pop-up, Garden Court, Level LG1, Pacific Place, Admiralty, Hong Kong