Kaia Gerber as the New Face of De Ville Trésor Omega

In the world of watchmaking, Omega name stands out. For over a century, the brand has been catering to its female customers and always producing exquisite beauty with innovation to match. Recently, to celebrate and share that heritage OMEGA has launched a global tour of “Her Time” exhibitions and events. The brand has also been reimagined new designs for the women of today.

OMEGA’s new ladies collection is unveiled: the De Ville Trésor! It follows Omega’s tradition of crafting unique women’s style, but with a new generation of female wearers in mind. Most notably, this is a collection that exudes confidence. The beautifully slim case and hands recall a classic touch, but reimagined elements such as the slender Roman Numerals, curved diamond paving and straps deliver a very contemporary feeling.

KAIA GERBER FOR OMEGA

To represent the De Ville Trésor’s unique style of bringing the classic and modern elements, Omega has chosen model Kaia Gerber to be its new face. As the daughter of Cindy Crawford, she already grew up within the Omega family through her mother’s journey for the past 10 years. In September 2017, she was officially welcomed into the brand at the “Her Time” event during Paris Fashion Week.

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Kaia is the perfect choice to be the ambassador of the new ladies collection. “I love OMEGA, just because I grew up with it and I feel like I’ve always been surrounded by everyone there. We’ve been a family from since I can remember,” she says. For the campaign, Peter Lindbergh photographed Kaia at Malibu Beach, California. The man who is known for his cinematic images has captured Kaia in a stunning series of black and white images.

5 REASONS TO TAKE HOME THE DE VILLE TRÉSOR 

1. EMBODY IT LIKE KAIA. “I’m really drawn to classic style and for me, the Trésor has that vintage look, but with a cool, very modern twist. It’s a beautiful watch to look at and I love wearing it,” she says on why she loves the new watch.

2. MODERN WITH AN EDGE. The new Trésor collection offers a classic design with a truly modern edge. Each model is distinguished by its thin case, available in either 39 mm or 36 mm sizes.

3. ALL IN THE DETAILS. In all models, diamond paving curves along each side of the case and a single diamond is set within the crown. The timepieces are also noticeable for their transferred or embossed Roman numerals, which elegantly circle the dial.

4. PERSONAL TOUCH. On each Trésor model, OMEGA has included a special mirrored caseback with a “Her Time” design. While providing a useful accessory at hand, the inclusion is more about the idea of reflection, giving women a reminder of who they are and the natural charisma they possess. Behind this caseback sits the OMEGA calibre 4061.

5. SUITABLE FOR DAILY TO SPECIAL EVENT. A total of 9 different models are available within the collection. This includes cases made in stainless steel or 18K SednaTM gold, while the straps come in fabric or leather. A diverse range of dial colours is also available – including black, taupe-brown, white, blue, opaline silver or mother-of-pearl.